Spinning Stackers - Internship (Fall 2017)
Objective: Recreate a classic stackable toy experience to be more colorful and interactive.
History of the Rock-a-Stack
The Rock-a-Stack is a brand staple for Fisher-Price, leading in its Brilliant Basics line for decades. For children 6 months and up, this toy challenges kids to think about the sizes of each ring and sequence of stacking.
Different companies have looked at this developmental stacking technique in different ways using characters, shapes, and textures.
The idea of stack-able spinning tops came from an engineer on the infant toy team, bringing a new “spin” to the classic Rock-a-Stack.
Explorative ideation
Modeling these tops in Rhino turned out to be quite a challenge with the organic shapes, overmolds, and curves,
Texture & Overmolds
Overmolds add texture and dimension to simple injection molded objects, but can be come at a premium. Later, in the development process the overmolds were reduced because they would cause significant scrap issues in manufacturing and additional material cost.
More iteration
Final Changes
We simplified the design removing the twisted geometry to ensure the product was realistic from a cost perspective.
Final iteration
Launch
It was such a privilege and learning experience, having the chance to go the modeling on the stacking spinners.
