Wildkin Art Table Set

Objective: Create a new cohesive line of children’s furniture with a fresh, modern aesthetic - an aesthetic unique to Wildkin. I started by gathering inspiration, exploring trends, and common pieces parents usually buy for their kids. As you read through the story of this furniture line, you’ll see how we narrowed our vision and selected a few key pieces to build the collection.

Ideation Round 1

During the exploration round of sketching, I started broad - art tables, storage, innovative step stools, desks, sand tables, vanities, and even swings. Here are a few select sketches from the first round of sketching.

Focus Group Feedback

After discussing an array of ideas with my team, we held a focus group meeting and invited local parents give us live feedback on the concepts.

Sketching Round 2

Taking the input provided in the focus group, we narrowed our focus to an art table.

Ideas that didn’t make the cut

Here are the sketches that were well loved, but unpractical to pursue based on market saturation, production/mold costs, engineering team capacity, or suppliers current capabilities.

Closer look at the art table set development

Iteration in 3D

Testing models at scale

I mocked up many of the concepts in foam-core in order to test the scale and feel of each piece. Then, I made adjustments to the technical drawings based on issues that were found.

Iteration until the final round

Here are a few renderings of items after I assessed them physically in foam-core and made changes.

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Finalizing technical details for prototype testing

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Reviewing samples

During my trip to visit our manufacturers in China, we reviewed several of the furniture samples. In the gallery below you will see the art table, one of the high chairs, and a few desk concepts.

NY Toy Fair Debut 2019

Finalizing details

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Finalizing Assembly Instructions

During this project, I refreshed the style guide for Wildkin’s assembly instructions to be more concise and visually connected our identity. The previous assembly instructions often confused consumers during assembly.