Glitter Pop Collection (Early Elementary)
This collection came up serendipitously. It started as an exercise to use up the remaining vegan leather in stock. I considered using it on a few toiletry/travel bags for kids, but during this process, I discovered some beautiful glitter and holographic material. I felt that it would be great in our new line for elementary aged girls.
Glitter Pop Mood board and Inspiration
Development
This project was a no brainer, as we simply applied the material to our current 15 IN backpack format. We also considered thoughtful elements such as adding name tags and metallic details to other areas of the bags, rather than simply applying a material we wanted the theme to really drive the look of the bag even if the format wasn’t changed.
Art directing
Glitter Pop was the first collection I initiated a full marketing roll out: social media, email marketing, and coordinating packaging.
Instagram Grid
We focused on showing all the variations available in the collection, and aesthetically arranging the images in a such a way that the colors would flow nicely together.
Email Marketing
My graphic designer, Natalie, worked on the email marketing materials in accordance to the art direction that I established on our other platforms.
